Ever seen a brand without a logo? You haven’t? Is that right? There is a reason that there are none. Its not only possible to significantly impact your customer’s perception of your brand but by having a well-designed logo you can. Therefore, it is only natural that you would want your logo to stand out. Getting there is the question, but how?
Making a brand stand out from the competition and building it from the ground up is a difficult task. As in dating, business is all about attracting the right customers and making them fall in love with your brand. Your logo could be compared to your profile picture on a dating website. People’s decision to learn more about you (or swipe left if they’re not interested) is influenced by the content of your profile. Don’t you wish you looked your best?
You need not worry! This guide will teach you everything you need to know about creating the perfect logo for your business. Find out what makes a great logo in this post as you learn how to define your brand’s identity.
When it comes to your business’s first impression, your logo will make a huge difference. Your logo gives your customers information about your brand and helps them decide whether it’s right for them. Your logo is an essential part of your brand, so you want to make sure it’s done correctly. Your logo will appear on all branding materials. Customers will see it on your website, in your packaging, and on your business cards. Let’s make it count!
In the end, brands are like people. A name, a personality, a face, a communication style, an outward appearance, and an inward mission define them. As my friend, Alex Cervasio says, “People don’t follow brands, they follow people…” so we need to humanize your brand.
The simple truth is that people respond to other people. Avoid robotic marketing tactics and focus instead on being relatable, interesting, and most importantly, human. Do you recall visiting a blog and noticing that the blog’s posts are all created by the “admin”? How do I get in touch with the “admin” you speak of? Does he or she have a name? The appearance of mystery in this situation will not benefit you. A brand’s audience wants to know not only the “why” behind what it does, but also about the people who are behind it.
By giving your brand a unique personality and style for delivery and interaction, you can ensure that it has an accurate voice. Even if you have multiple people running your brand, imagine it as one individual. Who is this person? What is their framework? Do they connect with an audience in a formal and professional manner, or are they laid back and playful? The answers to these questions can help you create a brand avatar that will make maintaining that brand persona easier for you or your team.
It doesn’t matter who speaks for your brand – when everyone involved is on the same page, your message will come across accurately. There is no such thing as a perfect brand, just as there is no such thing as a perfect individual. You can come close by personifying your authentic self by what you do and how you act. In the business world, likeability can get you pretty far. There are no perfect brands, but there are likable ones.
In creating your logo, it’s important to keep in mind that it will not determine the success of your business, but it will help it stand out. Facebook, for example, rebranded to meta after ethics were questioned; their logo was so recognizable they had to change it.
How about the Virgin Logo? Branson invited an unnamed designer to speak with him about logo design. During the discussion, the designer wrote “Virgin” on a napkin, and Branson immediately loved its attitude, energy, and simplicity. The logo has only undergone a few minor revisions over the years. Just remember a well-designed logo cannot save a corrupt business, and a poorly designed logo cannot stop an honest business.
Now that we’re clear on what a logo is let’s start the design process.